wevnal Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Hirofumi Isoyama) is pleased to announce that it joined the Japan Direct Marketing Association (JADMA) as a supporting member in July 2026.

Background and Purpose of Joining

Through our BOTCHAN suite—comprising the BOTCHAN AICALL AI phone agent, BOTCHAN Engagement for LINE-based initiatives, and the BOTCHAN EFO form optimization tool—we have supported mail-order and e-commerce businesses in enhancing the customer experience.

JADMA was established in 1983 to promote the sound development of the mail-order industry and protect consumer interests. As the mail-order and e-commerce markets continue to expand, businesses are increasingly expected to ensure proper operations and improve the quality of their customer service.

We have joined JADMA as a supporting member because we share its principles and seek to further deepen our expertise in ways that help the mail-order businesses we support improve their operations and customer experience.

Future Outlook

Through seminars hosted by JADMA and information provided to member companies, we will deepen our understanding of trends and self-regulation in the mail-order industry. We will also apply the insights gained through engagement with member companies to the development of services in the BOTCHAN series.

By providing solutions that leverage conversational technologies, we will help mail-order and e-commerce businesses improve the quality of their customer service and contribute to the sustainable development of the industry as a whole.

About JADMA

- Name: Japan Direct Marketing Association
- Established: October 11, 1983 (2012
- Chairperson: Saori Wakana
- Address: 2F, Building, Tokyo 103-0024
- Membership: 375 full members and 221 supporting members (as of June 17, 2026)
- URL: https://jadma.or.jp/

About the BOTCHAN Series

- BOTCHAN AICALL: Achieves an 80% order completion rate for AI-powered phone orders (compared with a 45% average for human-assisted calls) and reduces customer service workloads by one-third to one-quarter.
- BOTCHAN Engagement: A tool that deepens customer relationships through one-to-one, interactive communication on websites (adopted by more than 800 companies).
- BOTCHANEFO: A form optimization tool that helps prevent users from abandoning input forms and improves conversion rates.

Service website:https://botchan.io/

Company Overview

Company Name: wevnal Inc.

Address: Ebisu Square 7F, 1-23-23 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan

Representative: Hirofumi Isoyama, Representative Director

Established: April 2011

Business activities: Development and provision of “BOTCHAN”

URL: https://wevnal.io/

Related links
- Original press release (PR TIMES):https://prtimes.jp/main/html/rd/p/000000205.000015648.html

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