wevnal Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Hirofumi Isoyama) is pleased to announce that it has entered into a comprehensive alliance with SUPER STUDIO Inc. (Head Office: Meguro-ku, Tokyo; President and CEO: Kosuke Hayashi), the developer and provider of the AI commerce platform “ecforce,” with the aim of maximizing customer lifetime value (LTV) in telephone-based customer service.

Background to the Alliance Agreement

For e-commerce and mail-order businesses, phone calls remain an important point of contact with customers. From inquiries to cancellation requests, a single phone interaction can often shape a customer's brand experience and, ultimately, their lifetime value (LTV).

At the same time, a key challenge is that the quality of telephone customer service tends to depend heavily on the experience of the individual representative. In a survey conducted by our company in 2026 (*), 88.7% of respondents said that there was a difference in service quality between experienced and newly appointed operators. When asked about their expectations for AI adoption, more respondents cited replicating the expertise of experienced staff (40.5%) than reducing costs (21.4%). These findings indicate that what telephone customer service needs is not simply a way to address staffing shortages, but a means of passing on expert knowledge and skills.

Against this backdrop, our company, which provides the AI voice agent BOTCHAN AICALL, and SUPER STUDIO, which has supported numerous e-commerce and mail-order businesses through ecforce, have entered into this alliance to combine our respective strengths and enhance the entire process—from handling inbound calls to preventing cancellations.

Source: “2026 Call Center Customer Service Quality Survey,” WEVNAL Co., Ltd.

Alliance Overview

This alliance consists of the following three areas of collaboration.

① Technical Integration: Standardizing API Integration
By standardizing API integration between the two companies and automating order entry, contract information retrieval, and cancellation/change processing, we will enable personalized real-time customer service by phone.

② Collaboration: Enhancing Telephone Customer Service
We will combine “BOTCHAN AICALL” and “ecforce” to enhance telephone customer service, from handling phone orders and cancellation requests to automating post-call processing. By integrating the customer and contract information managed on “ecforce” with the conversational AI technology of “BOTCHAN AICALL,” we aim to provide telephone support tailored to each customer’s circumstances.

③ Customer Support: Strengthening the Support Framework by Leveraging Both Companies’ Expertise
For companies using “ecforce” that face challenges with telephone-based customer service, we will strengthen the support framework by leveraging both companies’ expertise in commerce and telephone-based customer service.

Future Outlook

Going forward, the two companies will build on this alliance to progressively expand support for businesses using ecforce that face challenges in handling customer inquiries by phone. They will also deepen the integration of customer and contract information with conversational AI technology to improve operational efficiency across the entire process, from call handling through post-call work.

Through our BOTCHAN series, we will continue to help businesses reduce their operational workload while enhancing personalized customer experiences, thereby maximizing customer lifetime value (LTV) and supporting sustainable business growth.

For further details, including comments from representatives of both companies, please see the full press release.

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